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      <image:title>work - Discovery Attribution</image:title>
      <image:caption>Overview Discovery Attribution Analysis is a visibility-focused analysis technique that tracks and attributes prospect discovery across multiple touchpoints and channels. Its goal is to identify which discovery sources drive the highest-quality leads, shortest sales cycles, and the best customer lifetime value. The Brief Our task was to create a simple, clear, and engaging animated piece to explain the concept and promote the service internally. The challenge was to visually communicate the core idea without overwhelming the viewer. The Concept We focused on clarity and simplicity. The animation revolves around two main “characters”: The Ball – a dynamic shape that transforms throughout the piece, representing the properties of attribution as the story unfolds. The User – a minimal, intuitive figure that interacts with the ball in a smooth, effortless way. The ball travels through various channels, illustrating how information moves, gets tracked, and ultimately helps identify the most effective discovery sources.</image:caption>
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      <image:title>work - Jose Cuervo Devil's Reserve</image:title>
      <image:caption>Jose Cuervo – Devil’s Reserve For this project, we were commissioned to create a theatrical-style animation based on an existing character: the devil, originally designed for the Jose Cuervo Devil’s Reserve bottle label (a design we did not create). From this character, the client developed a fable, and our challenge was to bring that story to life through animation—expanding the narrative and giving it a distinctive atmosphere that would enhance the entire storytelling experience.</image:caption>
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    <lastmod>2025-10-10</lastmod>
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