charlie design & animation studio
Discovery Attribution

Discovery Attribution Explainer

The Brief
Our task was to create a simple, clear, and engaging animated piece to explain the concept and promote the service internally. The challenge was to visually communicate the core idea without overwhelming the viewer.

The Concept
We focused on clarity and simplicity. The animation revolves around two main “characters”:

The Ball – a dynamic shape that transforms throughout the piece, representing the properties of attribution as the story unfolds.

The User – a minimal, intuitive figure that interacts with the ball in a smooth, effortless way.

The ball travels through various channels, illustrating how information moves, gets tracked, and ultimately helps identify the most effective discovery sources.

Execution
The design approach was minimal yet expressive, keeping the viewer’s attention on the flow of information. Every movement was planned to reinforce the idea of smooth tracking across multiple touchpoints, making the concept easy to grasp and visually memorable.

Discovery Attribution

Overview
Discovery Attribution Analysis is a visibility-focused analysis technique that tracks and attributes prospect discovery across multiple touchpoints and channels. Its goal is to identify which discovery sources drive the highest-quality leads, shortest sales cycles, and the best customer lifetime value.

The Brief
Our task was to create a simple, clear, and engaging animated piece to explain the concept and promote the service internally. The challenge was to visually communicate the core idea without overwhelming the viewer.

The Concept
We focused on clarity and simplicity. The animation revolves around two main “characters”:

The Ball – a dynamic shape that transforms throughout the piece, representing the properties of attribution as the story unfolds.

The User – a minimal, intuitive figure that interacts with the ball in a smooth, effortless way.

The ball travels through various channels, illustrating how information moves, gets tracked, and ultimately helps identify the most effective discovery sources.