For this project, we were commissioned to create a theatrical-style animation based on an existing character: the devil, originally designed for the Jose Cuervo Devil’s Reserve bottle label (a design we did not create).
From this character, the client developed a fable, and our challenge was to bring that story to life through animation—expanding the narrative and giving it a distinctive atmosphere that would enhance the entire storytelling experience.
Jose Cuervo – Devil’s Reserve
For this project, we were commissioned to create a theatrical-style animation based on an existing character: the devil, originally designed for the Jose Cuervo Devil’s Reserve bottle label (a design we did not create).
From this character, the client developed a fable, and our challenge was to bring that story to life through animation—expanding the narrative and giving it a distinctive atmosphere that would enhance the entire storytelling experience.
Credits:
Clients: Rightcut / Ojo Pelao / Jose Cuervo
Creative and Art Director: Federico Dams / Executive Producer: Pipo Bonamino (RIGHTCUT) / Producer: Genire Simonelli (RIGHTCUT)
Design and illustration: Federico Dams (Charlie Studio), Rodolfo Melian (Charlie Studio),
Animation: Federico Dams, Rodolfo Melian
Music: Provided by client